Focus on the benefits of the Volcanic Eifel region
On 3 December 2019, in the Austrian capital, Bilstein & Siekermann® received the bronze award of the Employer Branding Award – Best 2019 Employer Brand in the category ‘Hidden Champions’. The prize was awarded at a gala event organised by the Employer Brand Managers Club and the Salzburg agency, Symbiosis Strategy & Branding, a leading employer branding agency in the DACH region. A total of 86 participants from Germany, Austria and Switzerland applied for the award, and a total of 43 projects were nominated in the ‘Hidden Champions’ and ‘Global Player’ categories. Also, the Welke Consulting Group of Siegen, which has been supporting and advising Bilstein & Siekermann® as an external service provider in the branding process for years, was specifically mentioned for its commitment to supporting the employer branding process.
“I am very proud that we and our bold innovation processes have gained public attention again and to receive this award,” said BSH Managing Director, Bruno Hirtz. “Building a strong employer brand to ensure the company's survival is more important than ever in times of demographic change and skill shortages. Our efforts are now paying off.”
The Best Employer's Brand 2019 bronze award is the best proof that BSH's commitment to building a strong employer brand is being appreciated: “As a company based in the Volcanic Eifel region, we were faced with the challenge of getting young professionals and those with high potential excited about living and working in our region,” says Hirtz. This is why the Welke Consulting Group was brought on board to help with the strategy. Their approach is based on several pillars, including improvements to the company’s internal suggestion scheme, employee qualifications, family friendliness, employee participation and presence at training fairs. The flagship is an image/region campaign that highlights the benefits of the Volcanic Eifel as a region – emotional motifs derived from the Nürburgring or football were used to highlight the importance of BSH as an innovative employer with a modern corporate culture. “We have been successful with this strategy and we are excited to continue our efforts in the area of employer branding and to focus on the generational transition,” says Bruno Hirtz.