Successful brand launch recognised

The German Brand Award 2017 was awarded to Bilstein & Siekermann^®

Bilstein & Siekermann GmbH + Co. KG (BSH) was awarded the 2017 German Brand Award in Berlin for its successful branding. The German Brand Award is an important award for German branding; it discovers, presents and recognises unique brands and brand-makers. Bilstein & Siekermann^® impressed the jury in the ‘Industry Excellence in Branding’ category, in particular in the sub-category, ‘Machines & Engineering’.

“We are very proud to have received this important award that recognises our brand leadership efforts,” said Bilstein & Siekermann^® Managing Director Bruno Hirtz. “This underscores the importance of the Bilstein & Siekermann^® brand as a key success factor in our enterprise policy.”

The 2017 German Brand Award is presented in three competitive classes: ‘Excellence in Branding’, ‘Excellence in Brand Strategy, Management and Creation’, and ‘Industry Excellence in Branding’, which BSH was able to demonstrate. Up to ten of the best brand strategies are recognised as winners in this particular category. Only companies nominated for the 2017 German Brand Award by the German Brand Institute, its brand scouts and expert committees can enter the competition.

The German Brand Award is initiated by the German Design Council, Germany's most important design body. The German Design Council is an independent and international institution that helps companies communicate design competency effectively, while at the same time enhancing the public's understanding of design. Founded in 1953 at the initiative of the German Bundestag, the Federal Association of German Industry and a number of leading companies, the German Design Council, with its competitions, events and publications, promotes design and branding. More than 280 domestic and foreign companies are currently part of the German Design Council funding circle.

An independent jury of branding experts from various disciplines decided to present the 2017 German Brand Award to Bilstein & Siekermann^®.